From Niche To Business

How do you find a special niche that will set you apart? It seems everyone is writing a book in their niche so how do you find a niche that fits you and what you want to right? There are many ways to do this. In this post, my special guest author digs deeper into this.

In an ever expanding, technologically available world it seems like just about everybody has their own niche. Whether it is hosting their own blog about their latest drunk cooking adventures or categorising the many different wild things their pet has been doing, everyone has something. Beyond that, everyone has something to sell which accompanies their brand. But how do you find that special something that sets you apart?

Even the Most Mundane Can Sparkle

For starters don’t go breaking your neck trying to get it all figured out at once. Unless you have a detailed and structured goal in mind, finding your niche just isn’t going to be something easily done overnight. It’s best to find a few things that you enjoy and then begin to take them seriously.

If you like photography perhaps your first step is to dust off that camera and begin taking photos. If you find yourself always spending time doing one thing in particular that might just be the direction you’ve been looking for.

Even if you are a stay-at-home parent and find yourself constantly doing tasks that you feel are mundane you must remind yourself that there are others out there doing the exact same things. In fact no matter how far out there you think you are, the odds that you aren’t alone are pretty much guaranteed.

That general premises right there is one of the best places to start. Remember you are not alone and that means that your audience is just waiting.

So Doing Laundry is Your Thing

Alright, you do laundry like all the time. But what are the things that go through your mind while you are busily sorting lights from darks? Do you imagine yourself somewhere else? Do you busily think about long lost dreams? The point of the matter is that even these simple daily tasks (that most everybody does) can be an easy window of opportunity for you to showcase your uniqueness.

Suddenly journaling while the laundry is in the dryer becomes your thing. You share it on a blog and you Instagram accompanying photographs. Next thing you know people find your writing amusing. Before you know it you could be designing your own journals for others to use as they are waiting on their laundry. Then you develop a line of magnets with some of your most charming quotes so that people can put them on their washing machines. The possibilities are endless. But it all starts from the same place and that place is you.

Staying true to you is always a sure bet.  You’re niche isn’t about creating something brand new that nobody has ever heard of. Your niche is actually taking something that everybody is familiar with and showing it to them in a new way. This is why it is best to stick to something you know and do regularly.

Building on Your Foundation

After figuring out and honing in on what you want to showcase, you can begin putting paper to pencil and figuring out what steps you want to take next. If you have a product you want to sell you are going to want to explore areas of distribution such as, eBay or Etsy. Use these sites to see if other people are making similar things and to see if they are successful.

When you have a certain product to sell this step can begin to get extremely daunting when you think you have something completely original and then you find out that somebody else has been doing it for years.

While you could look at this as a downfall and throw your entire project aside, it is best to pursue it as more of an opportunity for research and development. How does your good compare? In what ways can you improve?

Remember to pay yourself a few compliments at this stage too. A little boost in the self-confidence area is usually required at this stage.

Announce Your Presence

There are a few quintessential elements to helping you succeed once you have got a bit of direction on where you want to take your niche. For starters you need to have some sort of blog. You can either do the writing yourself or perhaps split the work with a copywriter that has the general well-being of your success in mind.

Regardless, you are going to need to continually connect to your audience. If you are only updating your website once a month the chances of losing followers is easy. In a world where there is constantly updated information in just about every resource available, your ability to stay at the forefront of your audience’s needs is monument to your success.

Even if you are just posting something a few times a week make sure that you or the copywriter is offering a reason to bring back your reader. Not only does this help maintain your place in your given niche it also strengthens the bond that you are establishing with your audience.

Not Just a Potential Customer

While it’s true that every reader you reach is a potential customer you should never view them as such. Always remember that the reader on the other end is an intelligent, thoughtful person that has their own fully equipped set of radars to detect when you are simply trying to sell yourself.

If your product is worthwhile a person is going to want to buy it because it helps contribute to their life in one way or another (even if it is purely for entertainment). If you remember some of these key points it can be easy to make the transition from niche to business.

Chris Hoole is  a writer who believes that hiring a copywriter is one way to move your business from a niche to a business and increase interest in that business.

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