How to Create Content That Tends to Go Viral

Content is the backbone of the internet. As bloggers, we sit at our computers, often for hours, pecking away to create content we hope will be shared by others. We happily hit that post button and then we wait.. and wait some more. We know we are creating content that is good, but why isn’t it being shared by others?

If you’re trying to get your content to “spark” and go viral, it really helps to get a strong understanding of what kind of content tends to go viral. Of course, nobody can predict what will go viral, nor can they make something go viral 100% of the time. But by understanding what kind of content tends to go viral, you stand a much better chance of creating something viral yourself.

Here are a few of the main elements that tend to go viral.

•  It’s Human

It’s rare that a factual, statistical or economical video goes viral. Instead, it’s usually the most human videos that go viral.

Viral content is about being real. Give it a human element. Talk about real people:

The singing homeless man on the street. The baby laughing at something senseless. An incredible display of guitar prowess.

•  Strong Emotional Content

Insert as many emotions as you can in your content to arouse your audience.

Take a look at videos and written content around the web that makes you feel something. Do you see the emotions and experience the joy or pain the writer has put into their content?

This is what makes it shareable.

•  Video That Provide Unique Information

Another type of content that does really well are videos that are informational. The key here is that the videos really have to provide content that can’t be found anywhere else.

Informational videos work in many different industries, but the most important thing is that there’s something truly unique to them.

•   Content That Appeals to Specific Groups of People

Appeal to a specific group of people with strong emotional or informational content.

For example, political videos that are either informational or emotional can go viral just by being passed among a party’s members.

These are some of the elements that go into determining whether or not content goes viral. It all comes down to creating content that appeals to the emotions of your readers. If your readers love it, they share it.

So put a little of your personality into each piece you create, make it as amazing and emotionally charged as you can and people will share it.

Need help creating content? Contact me for help.