Pinterest: The Ultimate Marketing Tool

Are you using Pinterest in your marketing?

I discovered Pinterest first as a way to keep photos for home improvement and crafting ideas I wanted to try. I could save photos of ideas and patterns found online.

Now with Pinterest for Business accounts,  Pinterest  is a great marketing tool for your creative business too, though.

Did you know you can share images of your products with links back to your sales page?

You can use it for informal market research. Simply post images of your in development products to get  a feel for the response. You can find out how your customers like the packaging, the color or even the name of a product.

 

Holding contests, showing lists and providing tutorials are ways of thinking outside the box of the typical marketing strategies. These all work well on Pinterest for big brands and small business alike.

Use humor, the “wow-factor” and your personality to get your pins shared.

Brands like Better Homes and Gardens, Michaels craft stores, Whole Foods  and many others are jumping on board to share on Pinterest.

I plan on using it more in my marketing. How about you? Do you use Pinterest in your Business marketing? If so, how?

 
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